David Ogilvy is supposed to have said, "The best ideas come as jokes. Make your thinking as funny as possible." He was talking about marketing, but it's a valid approach for pop songwriting. Low-stakes riffing opens a lot of doors.
In an Unswept rehearsal last year, Charlie referred to himself as cheugy. There was some immediate joking, which carried into the band chat, which...turned into a song.
In an Unswept rehearsal last year, Charlie referred to himself as cheugy. There was some immediate joking, which carried into the band chat, which...turned into a song.
Then the song turned into more joking.
And we recorded it, so it turned into a proper song. But then it turned into even more joking, which is a fun, productive way to work, for something like this. Maybe a nonsense word opens up the music part of your brain, or vice versa. The fine line between stupid and clever is a good place to hang out.
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